But usually, they were bitter anti-love pop ballads and street fiction. Sometimes the songs were just shit to throw ass to in the club (see: “Freak Hoe”). The twinkling production, the catchy coos delivered with a deadpan demeanor, and the attention to detail elevated the pair of mixtapes to melodramatic mini sagas. Married to the Money and Finesse Father sound like much of popular rap throughout the South and Midwest in the early 2010s, because they’re not trying to be anything more. This clash defined his music, especially the two essential mixtapes released in 2013. “All I Know,” the best of his early tracks, laid a robotic, lifeless melody-with a generous amount of Auto-Tune-over a bright piano line.
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“I knew how to promote myself, so that would bring more people to buy beats from me.” In spring 2012, he began to upload melodic singles on YouTube under the name Speaker Knockerz.
“The whole purpose of me rapping is that I knew I could make a good song,” he said in a grainy interview from 2013 that looks and sounds like it was shot on a flip phone. Rapping came along almost as a promotional tactic.
Later on, the car would be referenced in his songs again and again, and featured in his music videos with dramatic slow-motion shots that made it seem like the Batmobile. With this newfound spending money, he bought what would instantly become his prized possession: A brand new black-on-black Camaro.
Over the next year, McAllister uploaded 250 beats on his SoundClick page and sold them all.
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His beats sounded like the ones on Future’s Pluto if they came from a cracked version of FruityLoops on a personal computer in a 16-year-old’s South Carolina bedroom. He scored early major placements on Meek Mill’s Dreamchasers, for “Tony Montana,” and French Montana’s Coke Boys 3, for “Dope Got Me Rich.” Through his production, you could hear the heavy influence of Atlanta’s rap scene: his piano melodies, soft enough for a jack-in-the-box, wouldn’t have sounded out of place on a Travis Porter deep cut his doomsday-ready 808s and ticking hi-hats were indebted to Lex Luger. Around 2010 or 2011, McAllister sold his first beat to a Miami rapper for $50, which he used to purchase his trusty pair of affordable speakers.